Unlocking Potential, Inspiring Growth
Crossroads Coaching Services
About Crossroads Coaching Services
At Crossroads Coaching Services, we believe in unlocking the full potential of individuals and organizations through expert guidance, leadership development, and dynamic event experiences. Our team of seasoned professionals is dedicated to fostering personal growth, strategic leadership, and impactful events.
Our Services
Lifestyle Coaching
Crossroads Coaching Services offer group and personal life coaching for Afrikaans and English-speaking clients. We aim to unlock our God-given potential for a more meaningful eternal life quality that are in our grasp already now.
Our Services
Events Organising & Managing
Planning and hosting a variety of public and private events for social or business purposes. From venue selection to décor and catering, we handle every detail with precision
Our Services
Performing Arts Management
We have the business skills and network required to help a creative company flow in the right direction, from recruiting staff to raising funds.
Our Services
Parties and Entertainments Services
We have the business skills and network required to help a creative company flow in the right direction, from recruiting staff to raising funds.
our Team
Hendrik Deon Bester
He completed his life coach training in David Rock’s neurological school of thought in 2009. He spent six years with Coach Matching in Cape Town, working with corporate clients and CEOs, and specializes in personal life coaching. For the past eight years, he has combined coaching with pastoral counseling for group coaching, fostering transformative thinking. He believes true change comes from unlocking and challenging one’s own thoughts. Fluent in Afrikaans and English, he holds degrees in psychology and theology from the University of the Free State and a doctorate from UNISA. Since 1991, he has also pastored congregations, including Dubai Afrikaans Church since 2016.
Rudolph van Wyk
MRICS, is a Chartered Quantity Surveyor with 20+ years in the construction industry. After honing his skills in South Africa, he relocated to the Middle East over a decade ago, leading high-profile projects across various sectors. Passionate about people and personal growth, Rudolph is also a director at Crossroads Coaching Services, using his leadership expertise to help others unlock their potential. A firm believer in music’s power to inspire, he blends analytical precision with human connection—building not just projects, but stronger individuals and communities.
JJ Trichardt
He is a leading expert in live entertainment infrastructure and scaffolding in the MENA region. Under his leadership, All Events Services has grown into a 350-strong powerhouse, delivering world- class event structures for global icons like The Rolling Stones, Eminem, and Madonna, as well as blockbuster films like Mission Impossible and Star Wars. A pioneer in innovation and sustainability, JJ integrates automation, repurposed décor, and mobile structures to redefine industry standards. As a Director at Crossroads Coaching Services, he is also dedicated to leadership and personal development. A faith-driven leader and family man, he lives in Dubai with his wife, Noelene, and their children. Rooted in his Kingdom purpose, he applies wisdom and courage to everything he does (Philippians 4:13).